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About Us
Perey & Waelte Fashion Group (PWFG) is a Beverly Hills-based boutique fashion sales, distribution, and brand consulting agency, strategically located within the greater Los Angeles fashion and luxury market. The agency represents emerging, aspirational luxury, and established luxury brands seeking thoughtful and sustainable retail expansion.
PWFG’s leadership team brings more than 25 years of experience in the international fashion industry and over 15 years of expertise in fashion business operations. This experience spans brand building, collection development, manufacturing, merchandising, wholesale sales, distribution, marketplace management, and major retailer partnerships. Having worked from both the creative and commercial sides of the industry, PWFG understands what brands need to preserve their identity while developing collections and strategies that are commercially relevant.
PWFG helps brands grow beyond direct-to-consumer through marketplace, dropship, e-concession, wholesale, boutique, department store, and international retail partnerships. Its boutique approach allows every brand to receive a tailored strategy based on its positioning, merchandise, price point, operational capabilities, commercial potential, and target customer.
Beyond sales and placement, PWFG works closely with brands to review their collections, identify merchandise with the strongest retail potential, and guide future line development based on buyer expectations, market demand, pricing opportunities, and gaps within the marketplace. Each brand is then presented to carefully selected retail partners through an approach customized to the retailer’s customer, aesthetic, price structure, and merchandising needs.
Services
Marketplace, Dropship and E-Concession Placement
Introducing qualified brands to major department stores, global fashion marketplaces, and online retailers while allowing brands to retain greater control over inventory.
Wholesale Sales Representation
Managing buyer outreach, collection presentations, sales appointments, order development, follow-ups, and ongoing relationships with department stores, specialty retailers, chain stores, and independent boutiques.
Distribution and International Market Expansion
Developing the appropriate mix of wholesale, marketplace, and distribution channels for growth in the United States and international markets.
Brand Review and Retail Readiness
Evaluating brand positioning, product assortment, pricing, margins, imagery, sales materials, inventory, logistics, and operational capabilities before approaching retailers.
Brand and Line Development
Guiding brands on the product categories, silhouettes, colors, fabrics, price points, and assortment structure with the strongest commercial potential. Recommendations are informed by buyer expectations, market demand, retailer feedback, and identified gaps in the market, helping brands develop collections that are creative, distinctive, and sellable.
Retailer-Specific Merchandise Editing
Creating tailored product selections for each retailer based on its customer demographic, aesthetic, price range, climate, existing brand mix, and merchandising needs.
Major Department Store Strategy
Developing an individual approach for each department store, including brand positioning, merchandise selection, pricing review, buyer presentations, and key commercial selling points.
Brand Positioning and Presentation
Refining brand narratives, line sheets, lookbooks, presentations, pricing materials, and buyer-facing communication so the brand is presented clearly and professionally.
Sales and Buyer Outreach Strategy
Identifying priority retail accounts, creating structured outreach campaigns, presenting collections to relevant buyers, and managing follow-up throughout the sales process.
Ongoing Retail Account Development
Supporting brands after placement through buyer communication, product updates, seasonal presentations, reorder opportunities, and long-term account development.